Cover: Why Your First Client Party Should Only Have 10 People
client appreciation1 min read

Why Your First Client Party Should Only Have 10 People

Most agents think they need an elaborate event to host a client appreciation party. Foraker's Brian shares why starting small is the smartest move—and how his 10-person gathering grew into a 200-guest annual tradition.

Foraker Realty's fifth annual client appreciation event is happening Friday, June 14th, 2024 at Paradocx Vineyard in Landenberg, PA. We're expecting 150 to 200 guests. Our agents will be there. Their clients will be there. There will be balloon artists, face painting, caricatures, wine, food, and a genuine celebration of the relationships that make this business work.

But it didn't start that way.

Six years ago, in 2018 or 2019, the first Foraker client party had maybe 10 to 20 people. That's it. And that was exactly the right size.

Start Small, Build Trust

A lot of agents get intimidated by the idea of hosting a client event because they think they need something big and polished right out of the gate. They picture a DJ, a photo booth, catering for 100, and a four-figure budget. So they never do it.

That's a mistake.

Your first client party should be small. Invite your closest clients, a few friends, maybe some family. Keep it simple. The goal isn't to impress anyone with production value—it's to create a relaxed environment where you can have real conversations and strengthen relationships.

When you only have 5 to 10 clients, hosting a party can feel awkward. But that discomfort is exactly why most agents at that stage never take the step. At Foraker, we remove that barrier: all our agents can invite their clients to our company event. They don't have to worry about startup costs or whether their list is

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