When a new agent joins Foraker with no database, no sphere, and no marketing budget, the question is always the same: Where do I start?
One of our agents recently answered that question in a way that's both brilliant and completely replicable. In roughly two months, she built a database of 800 people in her target town—without spending a single dollar on ads, postcards, or lead-gen services.
Her strategy? She made herself the mayor of her town.
Start With a Hyperlocal Facebook Group
She created a Facebook group specifically for her town—a neighborhood housing market update and community hub. No sales pitch. No listing spam. Just useful, local content that residents actually wanted to see.
